Digital user experience in print
Jacek Utko has got a whole lot of love recently on a global scale following his TED presentation. The Polish designer has been tearing up the eastern european newspaper industry breaking down traditional print ideologies and bumping readership as much as 100% in some cases following his redesigns.
What’s interesting to me is that many of Utko’s redesigns follow a lot of similarities with common best-practice web UX principles and design metaphors. In particular his work on Puls Biznesu shares a number of common design cues with successful online news resources. Whereas we used to look to print for inspiration and how best to present content in the most effective way - it seems like now people have engaged with digital, learned new conventions and ways of digesting content the familiarity with traditional print design has slipped. By bringing digital design ideas back into print, the user/reader is back in their comfort zone again.
